The best time to prepare for a crisis is before you’re in one.
True North’s training is built from real experience, not pulled from a textbook or built from a generic framework. Every workshop and exercise stems from situations that actually happened, decisions that actually had to be made and the lessons that only come from being in the room when it mattered.
Training is tailored to your team and the specific challenges you’re most likely to face. Whether you’re preparing for a crisis that hasn’t happened yet or building skills your team will use every day, the goal is the same: walk away feeling more confident and more capable than when you arrived.
You may be here because
- Leadership wants to feel genuinely prepared to speak publicly, not just briefed
- Your team has strong communicators but no shared framework for high-pressure moments
- You want clearer roles and better decisions before the next crisis arrives
- You’re required to complete communications training and want it to actually be useful
- You serve a community that holds you accountable and you take that seriously
- A past situation escalated faster than expected and your team wasn’t ready
Most teams find out they’re unprepared at the worst possible moment. True North training changes that.
What we offer
Tabletop exercises & simulations
Scenario-based exercises that put your team in realistic situations. We test decision-making, messaging and coordination under pressure in a low-stakes environment with a full debrief so the lessons stick.
Half-day (4 hours) or full-day (8 hours)
Up to 15 participants | Custom scenarios
Debrief included
Crisis communications fundamentals
Build a framework for how your organization recognizes, responds to and communicates through a crisis so your team knows what to do. Topics can range from writing key messages and news releases to crafting social media content under pressure.
Half-day (4 hours) | Up to 15 participants
All staff or leadership team
Media & spokesperson training
Learn how reporters think, how interviews work and how to deliver clear, credible messages under pressure on camera, on the record and in the moment. Includes live practice with real-time feedback.
Half-day (4 hours) or full-day (8 hours)
Up to 15 participants | Individual or team
Includes live practice
Custom training programs
Not every organization has the same gaps. True North works with your team to build training that addresses your risks and communication challenges. Single-focused sessions to multi-day programs available.
Format and length vary
Up to 15 participants
Travel billed separately
What makes True North training different
Built from real incidents. True North’s training isn’t built on case studies from a textbook. It’s built from experience inside joint information centers, state-level emergency response and some of the most demanding public communications situations in Minnesota.
Tailored to your world. Training is developed around your organization, your audience and the specific challenges you’re most likely to face.
Immediate application. You leave with skills, frameworks and language you can use right away — not concepts you’ll need to translate later.
Senior-led, always. Every training is designed and delivered by senior experts on the True North team. Not handed off to a facilitator. Not run from a slide deck someone else built.
Who we help
Law enforcement organizations
Fire service
Emergency management
Government agencies and leadership teams
Health care organizations
Nonprofits and mission-driven organizations
Educational institutions
Private sector organizations with significant public accountability
The organizations that handle crises well aren’t the ones with better luck — they’re the ones that practiced.
It’s not a matter of if, but when.
If you want to build that readiness, let’s talk about what that looks like for your team.