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True North Communications

True North Communications

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    • Crisis Communications Consulting
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Services

Here for the moments you can’t afford to get wrong.

True North works directly with leaders and organizations to help them make sound decisions and communicate clearly, honestly and with care when the stakes are high.

We work on both retainer and project engagements. Reach out and we’ll figure out what fits.

Get in touch →

You may be here because:

  • Something is gaining attention, and you’re not sure what it means or how serious it is
  • A situation is already unfolding, and you need experienced support immediately
  • Leadership wants to respond, but the risks aren’t fully clear
  • A past issue escalated faster than expected, and you want to be better prepared
  • You want to build your team’s readiness before the next crisis finds you

Wherever you are, True North helps you slow the moment down, see the full picture and respond in ways that protect trust and credibility.

People don’t come to True North because they want a news release. They come because something is happening — or could happen — and they need guidance from someone who has actually been there.

Crisis or preparation — True North can help with both

Crisis communications

“We need to respond. We’re just not sure what to say — or whether saying anything makes it worse.”

Advice, message development, media strategy and communications support before, during and after your most critical moments.

Best for: Organizations navigating an active crisis, a sensitive issue or a high-stakes communication that requires experienced judgment.

Crisis communications →

Training & workshops

“We want to be ready before something happens — not learning on the job when it does.”

Scenario-based training and tabletop exercises built from real-world experience that prepare your team before the next incident.

Best for: Organizations that want to build capability before the next crisis and leaders who want to feel genuinely prepared, not just briefed.

Training & workshops →

Who we help

Public safety agencies
Law enforcement organizations
Fire service
Emergency management
Government agencies and leadership teams
Health care organizations
Nonprofits and mission-driven organizations
Educational institutions
Private sector organizations with significant public accountability

Ready to talk?

Reach out before you need it — or when you already do.

Get in touch →

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Insights

Pull back the curtain. The public is watching May 29, 2026

The media isn’t your adversary. They’re your most direct connection to the people you serve. When a wildfire burned through an area north of Two Harbors earlier this month, destroying homes and buildings and forcing hundreds of evacuations, one person …

Trust: It’s built slowly and spent quickly May 25, 2026

Trust is built slowly, one small decision at a time. It can be spent in an instant. Target spent years building emotional trust with consumers — not just as a retailer, but as a company people felt reflected their values, communities and identity. Then …

I thought he said go. He was yelling stop. Feb. 25, 2026

Communicators are sometimes the worst at communicating. I have proof. My husband Mike is a former ski racer. I am not. When we met, I was a nervous, shaky skier who spoke to herself the entire way down a run and snowplowed where everyone else was carvi …

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Tested in crisis. Ready for yours.