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True North Communications

True North Communications

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The best time to call True North is before you need us. The second best time is right now.

Whether you’re preparing for a crisis that hasn’t happened yet or navigating one that already has, let’s talk about where you are and what you need.

Email: infotruenorthcommunications.org
Phone: 612-217-1363

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Insights

Pull back the curtain. The public is watching May 29, 2026

The media isn’t your adversary. They’re your most direct connection to the people you serve. When a wildfire burned through an area north of Two Harbors in May 2025, destroying homes and buildings and forcing hundreds of evacuations, one person on the …

Trust: It’s built slowly and spent quickly May 25, 2026

Trust is built slowly, one small decision at a time. It can be spent in an instant. Target spent years building emotional trust with consumers — not just as a retailer, but as a company people felt reflected their values, communities and identity. Then …

I thought he said go. He was yelling stop. Feb. 25, 2026

Communicators are sometimes the worst at communicating. I have proof. My husband Mike is a former ski racer. I am not. When we met, I was a nervous, shaky skier who spoke to herself the entire way down a run and snowplowed where everyone else was carvi …

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